In a professional web design you may have repeatedly heard the term “Bounce Rate”. In this section, we are going to present a precise definition for bounce rate.
What Does Bounce Rate Mean in a Professional Web Design?
By bounce rate in a web design, we mean calculating the percentage of the users who visit a website and finally, leave it without observing any page. In a professional web design, the bounce rate is calculated according to entrance and exit time of each user. If it takes a short time and repeats several times, this will be considered as a negative point by search engines and it will decrease your site SEO.
The Importance of Knowing Bounce Rate in Professional Web Design
When you are informed of users’ entrance and fast exit, you could easily recognize the crucial problems of your website by a more precise investigation of bounce rate reports as well as entrance and exit time. In addition, you could realize which sections are problematic for users to have an effective communication with and result in leaving the site.
Solutions for Decreasing Bounce Rate in a Professional Web Design
In order to decrease bounce rate, you have to consider the most important and effective elements in your website and improve them. Site content is one of the most influential factors on users and violating standards could make them tired and increase the bounce rate. In a professional web design, the contents should be selected which are short, attractive and based on users’ current needs. The site graphic is another effective factor for staying in your website. Using attractive graphics as well as beautiful and proper colors influences users to stay in your site. The other important factors are upgrading the contents and the loading speed.